PROJECT: Logo Re-design, 2017 Re-Brand Campaign
ROLES: Concept & Development, 3D Modeling/Typography & Design
CLIENT: Up Entertainment
SOFTWARE: Illustrator, Photoshop, Cinema 4D, After Effects
SPECS: Develop On-Air Toolkit using the “selfie” focus area
as the inspiration
Aspire TV is a network that is committed to uplifting the African American community through “Heritage, Heart, and Humor.” I wanted to offer something fresh, clean, and modern in comparison to the heavy, compressed design of the original logo. Several designs were submitted to Aspire for approval along with style-frames, color treatments, and motion tests.