ASPIRETV

BRANDING

PROJECT: Logo Re-design, 2017 Re-Brand Campaign

ROLES: Concept & Development, 3D Modeling/Typography & Design

 

CLIENT: Up Entertainment

SOFTWARE: Illustrator, Photoshop, Cinema 4D, After Effects

SPECS: Develop On-Air Toolkit using the “selfie” focus area

as the inspiration 

Aspire TV is a network that is committed to uplifting the African American community through “Heritage, Heart, and Humor.” I wanted to offer something fresh, clean, and modern in comparison to the heavy, compressed design of the original logo. Several designs were submitted to Aspire for approval along with style-frames, color treatments, and motion tests. 

© 2020 by Sharon Phillip, Cr8-tive Company LLC

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Explorations_Behance

Logo explorations